Shakespeare tells us that a "rose by any other name smells as sweet". So I'm excited to introduce today's guest blogger, Lynda Gerty, who discusses the importance of identity and names. Lynda is the Manager of Marketing & Communications at Volunteer Vancouver. Read on to understand the cross out.

Somewhere in my meanderings through the internet today, I came across an incredibly thought provoking post by Sidney Hargro on the future of the not-for-profit sector and how we should react to the recession in positive ways. Hargro poses three critical questions we as a sector should be contemplating: