By Maria Turnbull, Associate Executive Director

For the last couple of years we’ve really pushed hard to keep our mission at the fore. It’s our lighthouse, our beacon. It keeps our entire team (both paid-with-money & paid-in-other-ways) on course and shining a bright light on the road ahead.  Our visitors hear our mission statement often, and see it as soon as they walk in our doors: we inspire and build leadership in the voluntary sector. 

Shakespeare tells us that a "rose by any other name smells as sweet". So I'm excited to introduce today's guest blogger, Lynda Gerty, who discusses the importance of identity and names. Lynda is the Manager of Marketing & Communications at Volunteer Vancouver. Read on to understand the cross out.

Somewhere in my meanderings through the internet today, I came across an incredibly thought provoking post by Sidney Hargro on the future of the not-for-profit sector and how we should react to the recession in positive ways. Hargro poses three critical questions we as a sector should be contemplating: