The President of Octopus Strategies, Mike Rowlands hosted this invigorating and lively session, held on March 31, 2010.  Mike works with organizations around the world to develop authentic, value-driven and inspiring brands.  He introduced participants to the AWID branding model, as well as the four factors that are essential to enduring brands: authenticity, value, inspiration and distinction.   Attendees gained a solid, foundational understanding of branding and its value in the not-for-profit sector, and key insights they could immediately apply to enhance both their careers and their organization's success.

What participants said:

"Loved the activities - thank you!"

"Great speaker!  Mike clearly has lots of knowledge to offer, and I have lots of new ideas and motivation."

"This was a clear and focused session, where I gained new knowledge as well as some homework to take back and spend more time with."

"Thank you!  It was a very informative, interactive, engaging and authentic session."

About Mike Rowlands

Mike Rowlands is an accomplished business strategist, entrepreneur and not-for-profit leader.  He has worked with organizations around the world to craft distinctive strategies and deliver award-winning marketing.

Mike speaks frequently to a variety of audiences, and has lectured for MBA candidates at UBC's Sauder School of Business.  He has also been recognized by the Vancouver Board of Trade as a nominee for 'Mentor of the Year', and by his peers as a nominee for Business In Vancouver magazine's '40 under 40'. 

Mike is a Past-President of the BC Epilepsy Society, and currently serves as a mentor in DigiBC's Digital Springboard Program.  During his career, Mike has worked and volunteered with a diverse range of clients, including K2 Snowboarding, CARE Canada, the Australian Trade Commission, and many not-for-profit organizations and startup ventures.