September 2010

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 All charitable organizations MUST begin to provide information about the impact we are having in the community. We must tell the story of what really changes because of what we do.

Dan PallottaWe must talk about the difference we make - and learn to talk about the quality and the quantity of that difference. Or Joe and Josephine Public will continue to think the important measurement is how much it costs us to do our business. That is the story others choose to tell about us. Therefore the generous, amazing people who give money think that is the right question to ask. We have to tell the right story - so...

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