March 2012

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"The Talent Will Take You There."

 Vantage Point developed this new tagline during 2011. After years of struggling with the “V-word”*, its traditional definition and many unsuccessful attempts to redefine it, we believe the word “talent” is bang-on.

“Talent” conveys what we mean when we talk about attracting different kinds of “skilled” people to work with us—with their heads, rather than their hands. The Merriam-Webster dictionary defines “talent” as: “general intelligence or mental power: ability”. Does the definition fit for your people engagement strategy? Does the word “talent” work for...

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