Raising the Right Revenue: A Fund Development Lab

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Attract diverse sources of revenue to your organization

Raising the Right Revenue: A Fund Development Lab equips not-for-profit managers (Executive Directors, Operational Managers, CEOs, etc.) with the tools to build realistic plans for attracting diverse sources of revenue. Identify which of the many potential revenue sources will work for your organization, develop your case for support, and get comfortable making the ask - or pitch.

Over the course of 8 in-class sessions, Raising the Right Revenue participants will create fund development plans that align with the mission and strategic priorities of their organization.

Most fundraising programs focus on philanthropic dollars for charitable organizations. This program looks at all the revenue sources not-for-profits in BC rely on. Did you know that over 50% of BC's not-for-profits rely on earned income? Grants can be great, but how do you manage the funds in a way that supports your organizational goals while still fulfilling the funder's expectations? This course offers practical support in the strategy, planning, and implementation tools that will result in revenue that aligns with your organization's mission and strategic priorities.

Should I attend?

Raising the Right Revenue is an 8-week program for Executive Directors and those responsible for the financial sustainability of the organization.

You are an ideal candidate if you are:

  • Ready to explore additional sources of revenue for your organization
  • Committed to developing business and fund development plans
  • Looking to build skill and confidence when making asks of different kinds of financial supporters
  • Someone who may have expertise in one or two areas of fund development, but seeking to round it out to understand the strategies for attracting other revenue sources

How it Works

Fall 2020 Program Schedule

*Registration is now open!

October 7, 2020 | 9:30 am - 3:00 pm | Building a Culture of Abundance

October 14, 2020 | 9:30 am - 3:00 pm | Fund Development Planning & Case for Support

October 21, 2020 | 9:30 am - 3:00 pm | Individual Giving & Major Gifts

October 28, 2020 | 9:30 am - 3:00 pm | Grants & Government Funding

November 4, 2020 | 9:30 am - 3:00 pm | Earned Income & Membership

November 18, 2020 | 9:30 am - 3:00 pm | Corporate Giving, Special Events, and Ethics

November 25, 2020 | 9:30 am - 3:00 pm | Case for Support

December 2, 2020 | 9:30 am - 3:00 pm | Making the Pitch

Facilitators: Alison Brewin, Executive Director of Vantage Point and Aimée Lindenberger, Chief Engagement Officer at Refocus Communications & Fundraising 

Location: Virtual / Online Learning via Zoom
Price: $1500

How will my organization benefit?

Over the course of the lab, you will:

  • Draft a strategic business and/or fund development plan
  • Draft a case statement to support asks and pitches (to various audiences)
  • Access tools and checklists for organizational responsiveness to grant opportunities
  • Use tools for budget processes and setting predictable and sustainable resource development
  • Interact with funder, donors, and social enterprises/business experts
  • Connect with a network of peers who can support you with this work

What you will learn

By the end of this program you will be able to:

  • Speak simply and persuasively about your cause
  • Identify realistic strategies to raise and diversify resources
  • Identify key elements of membership development
  • Solicit a major gift or grant with confidence
  • Connect with a network of peers who can support you with this work
  • Describe the fundamentals of creating a business plan
  • Describe the characteristics of both contributed and earned revenue streams such as:
    • Corporate sponsorship/giving
    • Individual giving
    • Special events
    • Fee for service
    • Membership fees
    • Social enterprise
    • Grants and Foundations
  • Use mission-based prospecting to align donors and funders to your own mission and strategic plans
  • Describe restricted and unrestricted funding and the basics of financial managment

Program Topics

  1. Building a Culture of Abundance
  2. Fund Development Planning & Case for Support
  3. Individual Giving & Major Gifts
  4. Grants & Government Funding
  5. Earned Income & Membership
  6. Corporate Giving, Special Events, and Ethics
  7. Case for Support
  8. Making the Pitch

Expand your fund development toolbox and attract mission-aligned revenue to your organization

Register Now Executive Lab 

Facilitated by Alison Brewin, Executive Director of Vantage Point and Aimée Lindenberger, Chief Engagement Officer at Refocus Communications & Fundraising. The program includes original content as well as adapted from material and programs of the KCR Community Resources, Social Venture Partners Vancouver, and Vantage Point.

For more information, contact:

Niasha Drydgen
Education & Projects Coordinator
(604) 637-8293

Registration is now open!

           Register Now Here

Essential for New Managers

Essential for New Managers

2020 Schedule

          9:30 am - 3:00 pm | Oct. 7 - Dec. 2, 2020 




Virtual / Online Learning via Zoom


         Aimée Lindenberger

Aimée Lindenberger photo

Aimée is Chief Engagement Officer at Refocus Communications & Fundraising. She gets to spend her days helping charitable organizations make the world a better place, and she can’t think of anything she’d rather do. With her degree in Graphic Communications Management, double minors in Marketing and Multimedia, a tender heart and insightful mind, and nearly twenty years of marketing and communications experience, she has worked with charities across Canada, helping them build fundraising programs. Whether working with the largest national organizations, or local one-person shops, she brings her deep and unrelenting curiosity – the underpinning of her drive to get to the heart of the organizations she works with – and a clear focus on communications as the key to donor engagement. Aimée is Co-Chair of the CAGP Greater Vancouver Chapter, and serves as a member of the Communications Committee and Fraser Valley Committee for the Greater Vancouver Chapter of AFP.

Alison Brewin

Alison wearing an orange shirt, looking at the camera.

Alison Brewin is the Executive Director of Vantage Point, and current Vice-Chair of the Governance Committee of UBC’s Board of Governors. Her expertise lies in supporting small and medium-sized not-for-profits to build a shared understanding of effective organizational practices. Alison joined West Coast LEAF as their Interim Executive Director in 1999. As Legal Director and then Executive Director from 2001 to 2011, she led the organization’s work to advance women’s equality in BC. In that role, she facilitated community consultations and dialogue on complex social issues. Through her business Alison Brewin Consulting, she supported a broad range of organizations including, Vancity Community Foundation, BC Non-Profit Housing Association, Atira Women’s Resource Society, First United Church and many more. Alison designed and teaches “Canadian Approaches to Non-Profit Management” in SFU’s Non-Profit Management Certificate Program and is designing a new course on volunteerism and governance for that program.


t: 604 875 9144**
f: 604 875 0710
1183 Melville Street
Vancouver, BC V6E 2X5

**Please note: During COVID-19 the Vantage Point team is working from home. Contact information for workshops can be found on event pages, or find a list of our staff contact info here.


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